I had a health scare on New Year’s Day – it was a wake up call. I always felt I was a healthy individual with good habits, and that’s mostly true. But, as with everything, there’s always room for improvement. So, New Year, watch out! A new me is in the process of launching!
The same could be said for just about anything we do – it can always be better. Continuous improvement is a worthy goal. Here, at Multi-Craft we tend to measure everything that doesn’t run away from us:
- On-time and early deliveries
- Billing cycle
- Customer value
- Individual workloads
- Survey results
- Fish moments (atta boys!)
Nothing is sacred. 2012 was a great year for all of the above, so in the spirit of continuous improvement, our 2013 goals will be a little more difficult to hit. No coasting or backsliding permitted! And, guess what – employees are perfectly fine with that.
We use industry standards and ratio studies to benchmark ourselves and our goal is to not be average. I think we have a company of above average team members, so our goals are what will keep us growing and excelling – to keep us above average.
We also love lifelong learners. That’s just another area of continuous improvement for an individual. Today, technology is driving change so quickly that it’s easy to be out-of-date when just yesterday you were cutting edge. It’s not about the college degree, though they certainly add value. It’s about self-education – reading books, attending seminars, participating in roundtables, tapping into vendor knowledge, going to trade shows and asking questions. It’s developing a curious nature and having the ability to determine how you can use that new information to move yourself and your organization forward.
Printing has been around since Benjamin Franklin, but today it’s different. It’s not just about putting ink on paper – it’s about so much more. Consider:
- Mobile Marketing
- Social Media
- Website SEO
- Dimensional Mail
- Variable Data Printing
- Personal URLs
- Data Enhancement and Analysis
For those printing companies who made the decision to remain strictly a printing company, I’m thinking you’re either gone or struggling. We are no longer printers – we are communicators. It doesn’t matter whether what needs to be communicated is through telemarketing, billboards, social media or printing. All it matters is that it be communicated by someone who has the knowledge to execute the strategy.
Someone famous once said, “The times, they are a changing”. What they neglected to tell us is that the times are changing daily! To keep up, we need to develop a passion for learning, change and continuous improvement. If you are located in the Greater Cincinnati/Northern Kentucky area, join us for our free monthly seminars. You might just learn something that could help you along the path of continuous improvement! www.multi-craft.com