QR Codes

We are starting to see interest from our clients in reference to QR Codes. A QR Code is a 2D bar code. The traditional bar code we are accustomed to seeing on products has the ability to store a maximum of 20 digits. The 2D QR Code has the ability to store up to 7,089 characters (alpha and numeric). This increased capacity gives marketers another tool to use in their marketing strategy.

Consider developing a QR code that can be scanned with a smartphone and direct the user to your mobile-optimized website, to a video demonstration of one of your products on YouTube, in-depth product information or even customer testimonials. QR codes are the perfect way to connect your offline marketing to your online marketing.

Research by the Pew Research Center indicates that:

  • 37% of U.S. smartphone users have made a purchase on their phones in the last 6 months.
  • Mobile commerce tripled in the U.S. in 2009 to $1.2 billion

Why wouldn’t you use the QR code on all of your printed materials or point-of-purchase displays to drive commerce? QR Codes are viral, amplify the conversation by providing more information, convert passive readers into active customers and provide useful data.

So, how can you use QR codes in your marketing strategy? How about:

  • Coupons
  • Link a newspaper ad to video about your company
  • Provide access to nutritional information
  • Event ticketing
  • To engage tourists in your city

These are only a few uses for QR codes. But, before just slapping one on your printed material or point-of-purchase display there are some things to consider:

  1. Make sure you are linking to content that matters.
  2. Only  link to mobile-optimized sites.
  3. Track usage to make sure your campaigns are successful.
  4. Provide instructions so prospective customers understand how to download the app and access the code contents.
  5. Don’t forget to provide an access code for non-Smartphone users so they can participate.
  6. Test! Make sure the code is readable (clickable) and that the site appears as you wish it to.

There are many wonderful articles out there – just Google “QR Codes”, or you can contact me and I’ll be happy to answer any questions you may have.

Put your Ideas In Motion!

About Debbie Simpson

President of Multi-Craft in Newport, Kentucky.
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