Monthly Archives: April 2011

Making Connections

In sales, it’s all about the connections you make, the relationships you build and the value that you add. Quite often, the tag that people put on that is, “Networking“. But, why do so many people make the connections and … Continue reading

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More On Cats and Dogs

Earlier this month, I posted a blog on how important it is for a company to hire the right people. I shared that if you don’t hire correctly, you’re always struggling with trying to turn “cats into dogs”. Some will … Continue reading

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You Can’t Turn Cats Into Dogs

Five years ago, I would have introduced myself as an owner of a printing company. Today, that description no longer suffices. We have spent the last five years re-defining Multi-Craft. Today, our focus is on executing our client’s marketing strategy … Continue reading

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