Yes, the team at Multi-Craft is on cloud nine this morning. Last night the Cincinnati chapter of the American Marketing Association selected us as Small Business Marketer of the Year.
Our team has spent the last 5 years transitioning from providing printing and mailing services to the Greater Cincinnati, Northern Kentucky business community, to being able to execute our client’s messages in many marketing channels.
It’s no longer just about ink on paper. But, it’s also not just about your website or email campaign. Marketing today is about using what you know about your targets, segmenting your list and providing those targets with relevant offers and messaging through integrated campaigns.
It’s taking direct mail and integrating it with email, website, social media and mobile marketing. It’s using variable data to truly target your clients and prospects with one-to-one messaging. All of this drives return on investment for the marketing dollars you are spending.
So, today is a short and sweet blog to say thank you to the Cincinnati chapter of the American Marketing Association. We are thrilled to receive this award. And, a great big “job well done” to the team at Multi-Craft!