Monthly Archives: July 2012

2-Dimensional Bar Codes

A QR Code is a 2-dimensional bar code. So is a Microsoft Tag, in addition to many others. A 2-dimensional bar code is part of a multi-channel campaign, connecting your offline marketing, like print and point-of-purchase, to your online marketing. Research shows that a … Continue reading

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The CMO and the Future of Marketing

There is a fabulous article in Marketing Management Magazine, Spring 2012 issue on what the CMO of the future will need to survive and thrive. The article, written by George S. Day and Robert Malcolm, is entitled “The CMO and the … Continue reading

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