A QR Code is a 2-dimensional bar code. So is a Microsoft Tag, in addition to many others. A 2-dimensional bar code is part of a multi-channel campaign, connecting your offline marketing, like print and point-of-purchase, to your online marketing. Research shows that a multi-channel campaign will drive a higher response rate than a single channel campaign.
Generation and placement of a QR Code on your printed material is easy and it’s free! Anyone can go online and generate a QR Code, but that’s just the beginning. To insure that your campaign is effective, there are lots of things to consider:
- Test! Make sure your QR Code works by testing on multiple devices (iPhone, iPad, Tablets, Blackberry, Droids).
- Make sure that there is sufficient white space around the code and that it is large enough to scan easily.
- Not everyone knows what a QR Code is, so be sure to provide a link where they can download a reader.
- Let them know what they will see or receive by clicking on the QR Code (video, coupon, testimonial, instructions).
- It’s possible to embed your logo into the center of the QR Code.
- Consider using color for your code to add a nice design element or match to the surrounding graphics. Use bold colors as light pastels will not usually scan.
- Make sure you are directing respondents to a mobile-optimized website.
- The shorter the URL the easier it is for all devices to scan it successfully. To shorten a long URL, visit tinyurl.com.
- Track your mobile campaign to make sure you are spending your marketing dollars wisely.
- Don’t place a QR Code on items that are not easy for a target to scan (billboards on an interstate).
If you feel that incorporating QR Codes into your marketing strategy is a good idea, you might be struggling with the type of website to direct your targets to. So, here are just a few ideas of what your targets can access by following your QR Code:
- Music downloads
- V-Card (or Me-Card)
- Mobile-optimized website
- Event calendar
- Movie promotion
- Nutritional information
- Donation site
- Restaurant check-in
Another benefit of the QR Code is their long shelf life. They can be shared and you can always change the content of the URL. That means that your printed collateral won’t become outdated, as you can keep your QR Code fresh simply by changing the URL content.
A 2-dimensional bar code can be added to any printed piece and makes print interactive. For more information visit our Resource Center at www.multi-craft.com. Multi-Craft is located in Northern Kentucky/Greater Cincinnati and conducts monthly seminars on marketing topics. Our next seminar is on August 9th and it is on Mobile Marketing. Let us help put your ideas in motion.