Monthly Archives: August 2012

Differentiation

Patrick Malone, Senior Partner of The PAR Group states, “Customers are more apt to believe what they ‘see’ rather than what they ‘hear’. So the key to being different is to actually ‘be’ different.” That’s rather the equivalent of: “walk … Continue reading

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Networking Is Not An Event

I had the opportunity this week to speak to the Young Professional’s Group of the Cincinnati Chapter of the American Marketing Association. The topic was on networking and mentoring. I think the word “networking” is definitely an over-used term and … Continue reading

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