Monthly Archives: November 2013

Plan For Success

This is the time of year when planning for next year is in full swing. It’s also the time of year when you hear a lot of grumbling from some of the team members about aggressive goals, the need to … Continue reading

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Don’t Exclude – Integrate!

As marketers we hear a lot about multi-channel marketing, but what does that really mean? SAS defines it as: “Multi-channel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail … Continue reading

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