Monthly Archives: January 2014

Direct Mail Works!

As we all know, Google, eBay and Yahoo are all online organizations. As such, you would expect their marketing communications to be 100% focused on email, pay-per-click, banner ads or other online techniques. But, guess what? They all use direct … Continue reading

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Marketing To The Different Generations

Generational Marketing is defined as marketing strategies and tactics that are designed to appeal to market segments defined by the generational groups. Those groups are: G.I. Generation (Pre-Depression) – 1900-1924 Silent Generation (Depression) – 1925-1945 Baby Boomers – 1946-1964 Generation … Continue reading

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Bucket Lists

If you look up the definition of Bucket List, it is said to be “the list of things you want to do before you die”. As I’m death-adverse, I’ve always looked at a Bucket List as an itemized description of … Continue reading

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