Monthly Archives: March 2014

Customers Count!

In his blog earlier this week, Seth Godin, asked the question, “What if it was impossible for humans to have more kids? How would we treat the last generation?” Couldn’t we ask the same question in regard to our clients? … Continue reading

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Bigger Is Not Always Better!

For years, marketers loved to talk about how many targets they had on their mailing lists. Let’s be honest, these “targets” were just names. We didn’t have the tools available to really determine who was a legitimate target. To us, … Continue reading

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