On the second Thursday of each month, we host our Ideas in Motion Seminars. The topics are selected by polling customers and prospects on what they would like to learn more about.
Over the last few years, we have tackled topics, such as:
- Effective Direct Mail
- Successful Polls, Surveys & Questionnaires
- Mobile Marketing and 2D Barcodes
- Public Relations 101
- Lead Generation
- Data Enhancement and Analytics
Our seminars are free, limited to 8 attendees and take only one hour. We also provide lunch to those attending. These monthly seminars started as ways to showcase our knowledge and expertise to our target customers – and they are very effective in that way.
What I didn’t count on was the knowledge and expertise of our customers flowing back toward us. These seminars have become great sharing sessions. For example, today our topic was “Social Media”. I presented the facts on why social media should be an important part of their marketing strategy, the top 7 social media channels and details on how to develop and execute a social media strategy.
But, as usually happens, our one hour seminars spilled over into animated discussion and sharing. Some of those in attendance we’re doing a pretty good job with their social media efforts, while others were feeling overwhelmed and not knowing where to begin. We were so busy sharing ideas, suggestions, tips, what works and what doesn’t with each other, that our time together kept expanding.
These monthly seminars have come to mean so much to me. Yes, we get to showcase our expertise and capabilities, but I’ve gotten to know so many of our clients in a different way. We are no longer customer and vendor, but friend and confidant. Relationships have been built and strengthened.
So, today’s blog is a big thank you to all of our clients and prospects who have participated in our monthly seminars and helped to make us a better company and better partner.