Monthly Archives: January 2015

Relevant Marketing

While preparing for our February Ideas In Motion Seminar on “Ethnic and Gender Marketing”, I came across a statement regarding marketing to different ethnic groups. The statement was that “Members of ethnic groups want to feel that the organization, marketing to them, … Continue reading

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Goals Are Good!

For those of you who are business owners, supervisors or managers, it is likely that those who report to you are required to set goals for the new year. If you don’t require them to provide their goals, or work … Continue reading

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What’s New For You In 2015?

Well, it’s another New Year and the time for making new resolutions. Resolution is defined as a firm decision to do or not to do something. Seems pretty simple, doesn’t it? Why then, do we continue to make the same … Continue reading

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