Monthly Archives: February 2015

Online Storefronts

The emarketing dictionary defines an online storefront as a website that enables visitors to find, order and pay for products and services. If you are reading this blog, it is likely you have also ordered something online from Amazon.com or another … Continue reading

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Data vs. Big Data

Delivering a positive ROI (Return on Investment) is the focus of every marketer. They are wrestling with integrating multiple marketing channels to deliver a marketing message that will spur purchases. And, marketers need to be able to not only gather … Continue reading

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