Monthly Archives: February 2015

Online Storefronts

The emarketing dictionary defines an online storefront as a website that enables visitors to find, order and pay for products and services. If you are reading this blog, it is likely you have also¬†ordered something online from Amazon.com or another … Continue reading

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Data vs. Big Data

Delivering a positive ROI (Return on Investment) is the focus of every marketer. They are wrestling with integrating multiple marketing channels to deliver a marketing message that will spur purchases. And, marketers need to be able to not only gather … Continue reading

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