Monthly Archives: August 2015

Color!

Pantone Inc., the company best known for its Pantone Matching System (PMS), which is a standardized color reproduction system, annually announces the Color of the Year! The color is published in Pantone View for fashion designers, florists and other consumer-oriented … Continue reading

Posted in Uncategorized | Leave a comment

Authenticity

I attended a breakfast presentation last week and the speaker was Todd Henry, author of “Louder Than Words”. He was a great speaker and I’m looking forward to reading his book over the next few weeks. So much of what … Continue reading

Posted in Uncategorized | Leave a comment

We Need A Plan!

Like everything, when a plan is in place you are more likely to accomplish your goals. This holds true for losing weight, traveling, school projects, businesses and marketing. Without a plan, you have no road map to guide you. You start … Continue reading

Posted in Uncategorized | Leave a comment

Strategic Marketing

The purpose of advertising has always been to attract new and prospective customers to buy your products and services. Today, we are bombarded with marketing messages. In fact, we receive: 5,000 marketing messages daily We notice about 50 of those … Continue reading

Posted in Uncategorized | Leave a comment