Monthly Archives: February 2016

Print Is A Brainy Choice For Marketers

I know the purpose of a blog is to share your thoughts, ideas and feelings. But, today, I’d like to share an article that was emailed to me. It is so well done, based upon research and shows the value … Continue reading

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Avoid the Pitfalls of Lifetime Customer Value

Over the last several years, much has been written about the benefits of measuring lifetime customer value (LCV). The theory is that if you can determine the revenue potential of all of your customers, you can direct your marketing resources … Continue reading

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Maximize Postal Discounts

You’ve heard the advertisements. “When we save money, YOU save money!” When the retailer gets a deal, they pass the savings along to you. The United States Post Office is no different. There are certain mailing sizes and formats that … Continue reading

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