Monthly Archives: April 2016

Tap the Subconscious, Win the Sale!

Want to create direct mail that motivates your targets to take action? Take some tips from the advertising industry. These tips are based on human psychology that smart advertisers know. Don’t miss out! People like to be part of something … Continue reading

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You May Have More Data Than You Think!

Think you don’t have enough data to drive personalized print marketing programs? To boost your targeting and personalization efforts, maybe you need to invest in data gathering or renting a third-party list. Or maybe — just maybe — you have … Continue reading

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