Monthly Archives: May 2016

Direct Mail on the Rise!

Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels its readers prefer for a variety of marketing activities. While … Continue reading

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Don’t Ditch Your Data – Fix It!

Think you don’t own enough data to do personalized marketing? That might not be the case. Often marketers do own enough data, but that data is not centralized or is incomplete or inaccurate. If you fall into the latter category, … Continue reading

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