Monthly Archives: December 2016

Happy New You!

No, the title isn’t a mistake. This is the time of year when we look back to assess our lives over the past 12 months and plan for the next year. For most of us, this means New Year’s resolutions. … Continue reading

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Freshen Up! Give Your Mailing List a Makeover!

When was the last time you updated your customer or marketing database? One month? One year? Five years? Never? Your marketing database is the list of contacts and everything you know about your current and prospective customers that enables you … Continue reading

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Targeting High-Value Millennials

Why target Millennials in your prospecting? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread … Continue reading

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