Monthly Archives: April 2017

Informed Delivery = Happy Marketers!

Are you looking for a way to make your B-to-C direct mail more relevant and responsive, as well as providing tighter integration with your digital channels? If so, Informed Delivery may be just the tool you are looking for. It … Continue reading

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Customer Insight Is Critical To Effective Personalization!

What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, geographic location and more, but in the end, … Continue reading

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