Monthly Archives: June 2017

Qualitative Data Vs. Quantitative Data: Do You Know the Difference?

When it comes to personalized marketing, whether in print or email, there are two types of data: quantitative and qualitative. Quantitative data is data that you can put numbers on—household income, ZIP Code, number of children. We often call these … Continue reading

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What Is Really Motivating Your Customers?

When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a … Continue reading

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