Author Archives: Debbie Simpson

About Debbie Simpson

President of Multi-Craft in Newport, Kentucky.

Benefit From Effective Branding

An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors.  An investment in branding can pay off in many ways. Increase mind share.  When you want a cola, you think of … Continue reading

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Study: Cross-Channel Marketing Use Nearly Doubles

If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper integration between them, just take a look at the data. According to a study just released by the … Continue reading

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Informed Delivery = Happy Marketers!

Are you looking for a way to make your B-to-C direct mail more relevant and responsive, as well as providing tighter integration with your digital channels? If so, Informed Delivery may be just the tool you are looking for. It … Continue reading

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Customer Insight Is Critical To Effective Personalization!

What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, geographic location and more, but in the end, … Continue reading

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Positioning Your Business For Tomorrow

Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than just “right now” sales. In this view, marketing has a two-fold purpose: to … Continue reading

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What Marketers Can Learn From Magazines and Newspapers

Digital marketing channels have an important place in the media mix, but as marketers have learned, ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness. Recently, an article in USA Today reinforced this conclusion. It discussed the hard … Continue reading

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Not So Fast: Print Ain’t Dead Yet (AKA Direct Mail Outperforms Digital Channels by 600%)

In lieu of blogging my thoughts today, I wanted to share a recent article by David Rosendahl, one of the founders of Mindfire. I hope you find it as interesting as I did.   If you think direct mail is … Continue reading

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