Author Archives: Debbie Simpson

About Debbie Simpson

President of Multi-Craft in Newport, Kentucky.

Qualitative Data Vs. Quantitative Data: Do You Know the Difference?

When it comes to personalized marketing, whether in print or email, there are two types of data: quantitative and qualitative. Quantitative data is data that you can put numbers on—household income, ZIP Code, number of children. We often call these … Continue reading

Posted in Uncategorized | Leave a comment

What Is Really Motivating Your Customers?

When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a … Continue reading

Posted in Uncategorized | Leave a comment

Benefit From Effective Branding

An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors.  An investment in branding can pay off in many ways. Increase mind share.  When you want a cola, you think of … Continue reading

Posted in Uncategorized | Leave a comment

Study: Cross-Channel Marketing Use Nearly Doubles

If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper integration between them, just take a look at the data. According to a study just released by the … Continue reading

Posted in Uncategorized | Leave a comment

Informed Delivery = Happy Marketers!

Are you looking for a way to make your B-to-C direct mail more relevant and responsive, as well as providing tighter integration with your digital channels? If so, Informed Delivery may be just the tool you are looking for. It … Continue reading

Posted in Uncategorized | Leave a comment

Customer Insight Is Critical To Effective Personalization!

What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, geographic location and more, but in the end, … Continue reading

Posted in Uncategorized | Leave a comment

Positioning Your Business For Tomorrow

Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than just “right now” sales. In this view, marketing has a two-fold purpose: to … Continue reading

Posted in Uncategorized | Leave a comment