Author Archives: Debbie Simpson

About Debbie Simpson

President of Multi-Craft in Newport, Kentucky.

Not So Fast: Print Ain’t Dead Yet (AKA Direct Mail Outperforms Digital Channels by 600%)

In lieu of blogging my thoughts today, I wanted to share a recent article by David Rosendahl, one of the founders of Mindfire. I hope you find it as interesting as I did.   If you think direct mail is … Continue reading

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The Right Content At The Right Time

Increasingly, marketers are looking at the sales process as a set of stages, with each stage of the process requiring different types of content to move prospects from one stage to the next.  This process is called lead nurturing. One … Continue reading

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What You Need To Know About Digital Stocks

Today, the range of stocks compatible with digital presses is vast, and thanks in part to the range of available substrates, the image quality competes with (some say exceeds) traditional offset. With all of the advances in today’s substrates, what … Continue reading

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Rethink Ink on Paper in a Digital World

The New Year is the perfect time to rethink your print marketing strategy, revamp your messaging, consider mobile and refresh your brand. This requires an understanding of the role traditional ink on paper plays in a time when technology adoption … Continue reading

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Happy New You!

No, the title isn’t a mistake. This is the time of year when we look back to assess our lives over the past 12 months and plan for the next year. For most of us, this means New Year’s resolutions. … Continue reading

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Freshen Up! Give Your Mailing List a Makeover!

When was the last time you updated your customer or marketing database? One month? One year? Five years? Never? Your marketing database is the list of contacts and everything you know about your current and prospective customers that enables you … Continue reading

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Targeting High-Value Millennials

Why target Millennials in your prospecting? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread … Continue reading

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