Author Archives: Debbie Simpson

About Debbie Simpson

President of Multi-Craft in Newport, Kentucky.

Creating Marketing Copy That Gets Read

In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell a thing.” You don’t want your products to be in that 99%. How do … Continue reading

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Does Personalization Really Work?

We are seeing 1:1 printing or “print personalization” more and more places these days.  Direct mail. Follow-up marketing collateral. Information kits. What’s the real deal with these applications? Do they really live up to the hype? Or is personalization just … Continue reading

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4 Steps To Maximize Your Event

Have an event coming up? In-house seminar? Booth at a trade show? Whatever your event may be, you want to maximize your investment by ensuring that the people who commit to coming actually show up. There are three steps to … Continue reading

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Turn Complaints Into Loyal Customers

Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually deepen them. How is this possible? Studies have shown that companies’ responses to critical customer feedback can change the way … Continue reading

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Maximize Your Marketing

Did you know that 72% of consumers say they would rather connect with brands and businesses in a multi-channel environment (SailThru)? And that 55% of marketers now use three to four channels to reach their target audiences, up from 44% … Continue reading

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Checklist for Clean Mailing Lists

When it comes to direct mail, maximum results start, not just with a mailing list, but with a clean mailing list. So what does a “clean” list really mean? Here is a quick checklist that can help. CASS Certification. CASS … Continue reading

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Does 1:1 Printing Really Make A Difference?

More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference? Can’t you just achieve … Continue reading

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