Category Archives: Uncategorized

Informed Delivery = Happy Marketers!

Are you looking for a way to make your B-to-C direct mail more relevant and responsive, as well as providing tighter integration with your digital channels? If so, Informed Delivery may be just the tool you are looking for. It … Continue reading

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Customer Insight Is Critical To Effective Personalization!

What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, geographic location and more, but in the end, … Continue reading

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Positioning Your Business For Tomorrow

Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than just “right now” sales. In this view, marketing has a two-fold purpose: to … Continue reading

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What Marketers Can Learn From Magazines and Newspapers

Digital marketing channels have an important place in the media mix, but as marketers have learned, ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness. Recently, an article in USA Today reinforced this conclusion. It discussed the hard … Continue reading

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Not So Fast: Print Ain’t Dead Yet (AKA Direct Mail Outperforms Digital Channels by 600%)

In lieu of blogging my thoughts today, I wanted to share a recent article by David Rosendahl, one of the founders of Mindfire. I hope you find it as interesting as I did.   If you think direct mail is … Continue reading

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The Right Content At The Right Time

Increasingly, marketers are looking at the sales process as a set of stages, with each stage of the process requiring different types of content to move prospects from one stage to the next.  This process is called lead nurturing. One … Continue reading

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What You Need To Know About Digital Stocks

Today, the range of stocks compatible with digital presses is vast, and thanks in part to the range of available substrates, the image quality competes with (some say exceeds) traditional offset. With all of the advances in today’s substrates, what … Continue reading

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