Category Archives: Uncategorized

Turn Complaints Into Loyal Customers

Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually deepen them. How is this possible? Studies have shown that companies’ responses to critical customer feedback can change the way … Continue reading

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Maximize Your Marketing

Did you know that 72% of consumers say they would rather connect with brands and businesses in a multi-channel environment (SailThru)? And that 55% of marketers now use three to four channels to reach their target audiences, up from 44% … Continue reading

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Checklist for Clean Mailing Lists

When it comes to direct mail, maximum results start, not just with a mailing list, but with a clean mailing list. So what does a “clean” list really mean? Here is a quick checklist that can help. CASS Certification. CASS … Continue reading

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Does 1:1 Printing Really Make A Difference?

More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference? Can’t you just achieve … Continue reading

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Qualitative Data Vs. Quantitative Data: Do You Know the Difference?

When it comes to personalized marketing, whether in print or email, there are two types of data: quantitative and qualitative. Quantitative data is data that you can put numbers on—household income, ZIP Code, number of children. We often call these … Continue reading

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What Is Really Motivating Your Customers?

When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a … Continue reading

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Benefit From Effective Branding

An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors.  An investment in branding can pay off in many ways. Increase mind share.  When you want a cola, you think of … Continue reading

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